Formula M was launched in 2011 with an ambition to influence employees’ transport habits in a large number of municipalities and companies, in order to reduce pollution and traffic congestion while ensuring better access to public transport.

The Danes are on the move more and more. In fact, the average Danes travel 39 kilometers every day and the vast majority of those kilometers are covered by car – unfortunately often with three empty seats. This leads to high CO2 emissions, traffic congestion and poor health outcomes.

The purpose of Formula M was to take Danes’ transport habits in a more sustainable direction by making flexible, energy-efficient modes of transport more accessible and attractive and reducing the number of kilometers traveled.

Gate 21 cooperated with a number of municipalities, universities and companies in Greater Copenhagen, the Triangle Region and Aarhus to map employee transport habits. Using mobility Management, they initiated a series of demonstration projects that included initiatives like carpooling, bicycle servicing and home office opportunities.

Formula M is an example of how transport habits can be changed through mobility management initiatives. In the workplaces that carried out these mobility measures, 75 percent of employees who tried the new initiatives were either satisfied or very satisfied with them. 29 percent of employees reported a change in their transport habits as a result of the initiatives.

The specific goal was to reduce CO2 emissions generated by passenger transport by 10 percent. That ambition became a reality in just two-and-a-half years. Through these pilot projects, Formula M save a total of 1,660 tons of CO2 per year.

The share of participants’ commutes:

… By car dropped from 55 to 50%
… By public transport increased from 3 to 5%
… By bicycle increased from 29 to 33%

In 2013, Formula M’s mobility network was one of nine winning projects of DR and Information’s competition “Our Transition”.


March 2011 – February 2014


Albertslund Municipality, Allerød Municipality, Ballerup Municipality, Fredericia Municipality, Herlev Municipality, Copenhagen Municipality, Middelfart Municipality, Aarhus Municipality, Technical University of Denmark, Roskilde University, Aalborg University, Bispebjerg Hospital, Glostrup Hospital, Herlev Hospital, Rejseplanen, Danish Regions, Gate 21, KL, Region of Southern Denmark, the Triangle Region, Vestegns Cooperation, S-train, the traffic company Movia, Tetraplan, Veksø Mobility.


The budget was 20 million DKK, of which the Center for Green Transport and the Capital Region of Denmark have jointly contributed a total of 13.1 million DKK. The remaining amount was financed by the project partners.